Zaccagni’s

ZACCAGNI’S
After closing its doors because of the pandemic, this icon of downtown Seattle was committed to reopening in a new location. They needed to refresh their brand identity and retail concept to help secure funding for the new space. Chad worked with Zaccagni’s team to reinvent the brand. The founders’ grandmother, Rose, was the inspiration behind the brand mark. A one-color solution was used to reduce production costs, and green is a reference to the Italian flag.

SCOPE
Concept, Identity, Packaging, Collateral, Sales Kit