Mabel’s Poultry began as a food truck and soon gained popularity within the local community. The owners aimed to establish a permanent brick-and-mortar location and sought financial support from partners. Chad assisted Mabel’s team in refreshing the brand’s visual identity and developing a pitch book to attract potential investors. The packaging was deliberately designed to be modest and unassuming, with a stylized checkerboard pattern adding a touch of playfulness across the system.
SCOPE
Concept, Identity, Packaging, Environmental Graphics, Sales Kit