Located in downtown Chicago, Biân is Chicago’s premier private health and social club. Chad collaborated with Studio K to create a visual identity system that captures the essence of the brand's mission and purpose.
The wordmark balances athleticism and elegance. A series of icons was created to represent their various services. The minimalist color palette utilizes layered neutrals and negative space to reflect the built environment.
SCOPE
Concept, Identity, Packaging, Collateral, Environmental Graphics
INTERIOR DESIGN
Studio K
PHOTOGRAPHY
Dominica Wasilewska Fisher
BIÂN
Located in downtown Chicago, Biân is Chicago’s premier private health and social club. Chad collaborated with Studio K to create a visual identity system that captures the essence of the brand's mission and purpose. The wordmark balances athleticism and elegance. A series of icons was created to represent their various services. The minimalist color palette utilizes layered neutrals and negative space to reflect the built environment.
SCOPE
Concept, Identity, Packaging, Collateral, Environmental Graphics
INTERIOR DESIGN
Studio K
PHOTOGRAPHY
Dominica Wasilewska Fisher