Wilson & Schwartz make small-batch whiskey using a proprietary blend of grains and charred White Oak barrels to create their unique and highly sought spirits. W&S turned to Chad to help them create their visual identity and packaging system. The brand consists of simple, straightforward typographic treatments and a series of dots that represent the "bubble caps" - an iconic component on the whiskey still. Chad also helped them visualize packaging for their potential expansion into the ready-to-drink category.
SCOPE
Concept, Identity, Packaging, Guidelines
WILSON & SCHWARTZ DISTILLERS
Distillers Wilson & Schwartz make small-batch whiskey using a proprietary blend of grains and charred White Oak barrels to create their unique and highly sought spirits. W&S turned to Chad to help them create their visual identity and packaging system. The brand consists of simple, straightforward typographic treatments and a series of dots that represent the "bubble caps" - a component of the whiskey still. Chad also helped them visualize packaging for their potential expansion into the ready-to-drink category.
SCOPE
Concept, Identity, Packaging, Collateral