This new brand founded by Juan Bacardi centers around the exotic fruits and flavors of the Caribbean rain forests. Bahamas Botanical is a spirits and cocktail accessories brand featuring ingredients native to the Caribbean. Chad created a visual identity system that embodies the brand’s connection to the Bahamas. A monogram mark featuring flamingos - the Bahamas’ national bird - sits atop a classic serif dominant wordmark inspired by 19th-century botanical illustration captions. The color palette is centered around a palm-inspired dark green anchor floral inspired pastel tones.
SCOPE
Concept, Identity, Packaging, Collateral