Serena Pastificio is IPIC’s first stand-alone restaurant. A tranquil interior informs the brand’s subtle and organic visual language. Located in Atlanta’s trendy Colony Square neighborhood, Serena Pastificio specializes in rustic Northern Italian cuisine and homemade pasta. The understated, earthy interior was inspired by the natural beauty of the Italian Alps, which also set the tone for the visual identity. A muted color palette and organic shapes represent the grains and mortar used in making pasta.

SCOPE
Concept, Identity, Packaging, Collateral, Digital, Environmental Graphics

INTERIOR DESIGN
Studio K