HARLEY-DAVIDSON PARTS & ACCESSORIES
Harley-Davidson released a line of limited-edition accessories to promote their XL-1200 Roadster. This promotional campaign was comprised of various Harley-Davidson products featuring specialty packaging, collateral and advertising under the sub-brand name "Genuine Parts and Accessories".
Chad drove the design and development of the campaign across all touch-points - from print to digital. The overall concept was a nod to their racing heritage. Vintage oil cans and industrial type treatments were used to emphasize the brand's history. 

SCOPE
Concept, Identity, Packaging, Collateral, Signage