PALMA
Located in the heart of Beverly Hills, Palma is a luxurious, high-end apartment building that prioritizes service and attention to detail. Collaborating with Flux Branding, Chad led the brand design for Palma—from identity to signage to digital touchpoints. The visual identity system captures the building’s midcentury modern style and the understated sophistication of its architecture and interior design. The color palette consists of layered organic neutral tones to reflect the property’s serene setting.

SCOPE
Concept, Identity, Website, Collateral, Signage