BIÂN
Located in downtown Chicago, Biân is Chicago’s top private health and social club. Chad worked with Studio K to develop a visual identity system that reflects the brand’s mission and purpose. The wordmark combines athleticism with elegance. The visual identity uses simple typography and a minimalist color palette of layered neutrals that reflect the sensibilities of the built environment.

SCOPE
Concept, Identity, Packaging, Collateral, Environmental Graphics

INTERIOR DESIGN
Studio K

PHOTOGRAPHY
Dominica Wasilewska Fisher