C.WITZEL
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Wilson & Schwartz

BRANDING, PACKAGING, WEB

Born and raised in northeast Ohio, these master distillers honed their craft over the years with family recipes. As Ohio joined the list of states loosening restrictions on small batch distillers, they were ready to make their artisan spirits available for everyone to enjoy. A limited budget was a primary driver behind this concept. Off-the-shelf bottles were chosen, then clear labels were applied to give a screen printed feel. Bold, simple type setting was used to give the bottles an “under-designed” feel. The five dots represent five generations of distillers in their family.

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