C.WITZEL

Studio K

BRANDING, COLLATERAL

Karen Herold has emerged as one of Chicago’s premier restaurant and hospitality designers with The Girl and the Goat, Maple & Ash, and Salero, to her credit. In 2014 she officially opened her own design practice. C.Witzel worked with Karen to create a wordmark and identity system that captured her unique sense of style and design. The stencil typeface used for the wordmark reflects her juxtaposition of rough and refined elements.

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