http://cwitzel.com/about daily 0.75 2025-11-30 http://cwitzel.com/bahamas-botanical daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738007675802-H4F21O770B1LICNB96CO/BB_Logo2_Emboss_1500.jpg Bahamas Botanical BAHAMAS BOTANICAL This new brand by Juan Bacardi centers around the exotic fruits and flavors of the Caribbean rainforests. Juan Bacardi established Bahamas Botanical, a brand of spirits and cocktail accessories crafted from ingredients native to the Caribbean. Chad created a visual identity system that embodies the brand’s connection to the Bahamas. A monogram mark featuring flamingos - the national bird of the Bahamas - sits atop a classic serif dominant wordmark inspired by 19th-century botanical illustration captions. The color palette is centered around a dark green that symbolizes the lush tropical forests of the Bahamas. SCOPE: Concept, Identity, Packaging, Collateral AGENCY: High Proof Creative https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739066541422-ITQNJUGJGQ10WVHUOL3S/BB_Cans_Env2.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730816092206-7TOWYY630W1JYQWFMEGM/BB_Comp2_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730814822969-VWRPEO8JSGBQXP2XH53R/BB_DriedCitrus5_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730815510002-L25LTT7U9TVNRB1O3D8C/BB_Comp1_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730825276536-C3UKU4V0OS5VAUEPCCZW/BB_Billboard_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730825981521-0ZGYYIZFTB7CQ6UF0R1F/BB_Comp3_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730825578389-EEZCP113ZH72U47K9VKZ/BB_SugarTin3_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730825584122-1AGVWXAKIIGHY4SPM2JF/BB_Comp4_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730814819572-GVWZAHPCCDVXG7JQPIKH/BB_RecipeBook_Comp_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730830953183-3NS4KT6JAFE5RGOG56UG/BB_InstagramPanels_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730831127279-ZF7PNX7X2FDGO9DPQEIV/BB_Ads1_1500.jpg Bahamas Botanical https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738007393118-C6OFIMKEL0XD47PV8OM6/BB_Website2_1500.jpg Bahamas Botanical http://cwitzel.com/edda-coffee-roasters daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738114566823-9CE0KG4JD5TYLRWCUDIO/EDDA_Logo_Red_1600.png Edda Coffee Roasters EDDA COFFEE ROASTERS Located in Cleveland’s historic Ohio City neighborhood, Edda Coffee Roasters is on a mission to bring the Scandinavian style of roasting and brewing coffee to the world. Chad led the design of a visual identity that both honors their ties to the local community and showcases their Scandinavian roots. The visual identity is understated yet friendly and bright. Iconography is used with bold type treatments to infuse moments of humor throughout. 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https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738109030673-5V7GKGG3B9HKB5YOMLN5/Edda_PastryBox_1600.jpg Edda Coffee Roasters https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1735773079485-E4YE3VFJTXHIJE4XT08W/Edda_Menu1_1600.png Edda Coffee Roasters https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737645479603-WPS6DQED9OBBYFUMY664/Edda_HYPE+2_Comp_1600.jpg Edda Coffee Roasters https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737644073411-P0R8II120QY5QJ6RIO6V/Edda_CoffeeBag2_1600.jpg Edda Coffee Roasters https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737656009519-DQH81DA91BJA6QT3FZJO/Edda_Comp4_1600.jpg Edda Coffee Roasters https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739143652352-V882BB0MZB4IWIL02URE/Edda_NitroCans_Comp_1600.jpg Edda Coffee Roasters https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738112795821-UG6D4S07UCW6K3RTLXE9/Edda_Guidelines_1600.png Edda Coffee Roasters http://cwitzel.com/bian2 daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739655120312-1YMPKOT52G5NX4DLF38R/Bian_Logo_new3_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739655155008-Y3MNSDRMGVZVN6WKU676/Bian_MembershipCard_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739655481851-8FATEW2WI5000SO9U611/Bian_Interior2_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656898031-HU6EC4NKTYF2TIGQH0JQ/Bian_Interior3.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656833496-AQVA7G1EVIX3CBNKUZTJ/Bian_Interior.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739655645305-2K3PECXIW3DKVQX82V4G/Bian_BeautyKitBox_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656038502-7OHTVLOFPL8D4ZT39PEA/Bia%CC%82n_Yoga2_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656018506-NF72W1ZH2YDKFX3HBY04/Bian_YogaMats_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656660574-G3CVO8NG2C9HC855JYNM/Bian_BodyLotion_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739655987724-8J4LW86X2XO0AJCRV1BJ/Bian_Candle1.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656482736-9H5F9XH3LWJS4BE8Z3SO/Bian_Candle_comp_1200_2.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656128373-PLQDNTP8MGOPI8YD68D6/Bia%CC%82n_Lounge_1200.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656119615-YPM2D031AQCF0ZROLBGN/Bian_MineralWater_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739656113024-K5R8MPLN45SQNBXF5IV7/Bian_Menu_1600.jpg Bian https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739655598075-IZBZ8C23CL4WJFRABYUQ/Bian_InstagramPosts_1600.jpg Bian http://cwitzel.com/zaccagnis-1 daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732032416749-JC7HHGGRBXCE6MRD7NXE/ZACCAGNIS_SandwichWrap_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730407720876-1PSNMLRGK6JHRG4KKT2F/ZACCAGNIS_CarryoutBags1.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1731722065718-7KMLYU6AYZ3HWY26IV2K/ZACCAGNIS_DrinkCups_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732033126654-KTX14IB30BHAK3QMSEN3/ZACCAGNIS_SandoWrap_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732042793475-CW8DI5ZBXUBQHPOG2S4E/Zaccagnis_Jar1_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732032160362-DZKLR1J070NU2EDEN9OY/ZACCAGNIS_Sando3_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732052960010-AIYOJHGZTMQ2518F0GDI/Zaccagnis_Posters2_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1731980512762-259T7SSNSFWESVLLPSYK/Zaccagnis_Posters_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732051680390-9GPUC09WWWBKVSU02KSY/ZACCAGNIS_CoffeeFamily_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732034029948-U2SASFV7EJ8RNEFLK6J8/ZACCAGNIS_TShirt_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1731775061871-2QZ6HABBVKJ6KAM840TL/ZACCAGNIS_CompExterior2_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1731775055516-WFUAPYWXN4BOX1YMRZER/ZACCAGNIS_CompExterior1_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1731721820208-LCXWHWS50XMHVEGVYPF3/ZACCAGNIS_Comp2_1500.jpg Zaccagni’s https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1732053098464-3UEGVKAWM0MG4Z3VVSK7/ZACCAGNIS_Website_1500.jpg Zaccagni’s http://cwitzel.com/pioneer-1 daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737480336384-ODQH10HEQ1Y5MW2ZJD3V/PIONEER_Logo_1600.jpg Pioneer PIONEER Pioneer appeals to the nostalgia of camping and cooking over an open fire, complete with an Airstream camper converted into a patio bar. This outdoor-themed restaurant puts the open flame on display with a custom-made churrasco grill in full view of the dining room. Working with the team at Studio K, Chad developed a visual identity with simple and punchy typographic treatments and a 1970s-inspired color palette. SCOPE: Concept, Identity, Packaging, Collateral, Guidelines INTERIOR DESIGN: Studio K https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1739054101875-C0J20I1X1ZGOITM4TBW1/Pioneer_CarryoutBag.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737489640478-0Y0S6K122GGEGNHNXCZP/Pioneer_MetalMugComp3_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737423083059-OPWOYSA59KSW44XD1K4T/Pioneer_TopViewFamily1_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737420528219-LLRJ2MGK4CP93LXVU46Y/Pioneer_MetalMugComp_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737333550985-6RMP5ITGEZMGQQ7UIDCQ/Pioneer_TopViewFamily2_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737422985402-LLJ7EZSY76K5XITFFVI3/Pioneer_CoastersComp_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738104195670-V7CWPKE14O3D1K5FC7KC/Pioneer_Menu_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738102750849-VQ44P3EPIAXZ1RXWID8F/Pioneer_Menu_Detail_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737485082331-0EIFFLAH7EBF89P64RO3/Pioneer_TissuePaperComp_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738104529130-A9GOKUY9NPV0GTCWZX34/Pioneer_Matchbook_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737406953932-DQEIVL4HUEWFN8BQJSVJ/Pioneer_Growlers_TopView_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737406624567-KO9Y8PCC221QF65A39AY/Pioneer_Cans1_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737403761590-V1WXUYUQ7L79GTZ4KKMX/Pioneer_BeerCan_Comp_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737489431595-XZF559BUJJLUX6UOG7UT/Pioneer_SignComp_1600.jpg Pioneer https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1737476558378-7ZTHTLE1VZRQ89LL8Q6C/Pioneer_InstagramPosts_1600.jpg Pioneer http://cwitzel.com/mabels-1 daily 0.75 2025-04-24 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730322018930-1GXCT9MLITVLQYCTYE51/MABELS_SandwichWrap_1500.jpg Mabel’s Poultry MABEL’S POULTRY Mabel’s Poultry began as a food truck and soon gained popularity within the local community. The owners aimed to establish a permanent brick-and-mortar location and sought financial support from partners. Chad assisted Mabel’s team in refreshing the brand’s visual identity and developing a pitch book to attract potential investors. The packaging was deliberately designed to be modest and unassuming, with a stylized checkerboard pattern adding a touch of playfulness across the system. SCOPE Concept. Identity, Packaging, Collateral, Signage https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1730666447772-HI1DYD1ZO8IXUWBLC9G1/MABELS_Brandsq2.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738022763570-IV1OEGQVWGLI21G0GNQ5/MABELS_CarryoutBox_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738084088064-ZC0XSKYXW97KLDXERYJ5/MABELS_SandwichBox_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738084096470-OUGR88SVXS41AANEBDC2/MABELS_PackagingTopView1_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738185842718-1J3N7JV7HGSPJ5JEMWM2/MABELS_ChickenSandwich_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738024161270-3P14EPSAF6QQMZOQH3AG/MABELS_CarryoutBag2_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738084720983-P31VANTJ5HB0IXSZEOAP/MABELS_Comp4_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738023974739-D0KUK995GLF9UEN9HYV7/MABELS_DrinkCup_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738031242541-54AWTZKTHQHTV3ZK9LT9/Mabels_FoodTruck2_1600.jpg Mabel’s Poultry https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/1738011805634-6ABQ3VNRQ97079Z44CV8/MABELS_BusStopAd_1600.jpg Mabel’s Poultry http://cwitzel.com/work daily 1.0 2025-11-24 http://cwitzel.com/work/altaviapizzeria monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/c7c6d9a6-c96b-4b39-8039-3000a620f0a5/AVP_Logo.jpg https://images.squarespace-cdn.com/content/v1/54d824c9e4b0ff7e52fef253/47a4268f-c3ac-4676-9db1-018e597c85b4/AVP_Logo_Grid.jpg WORK - 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