C.WITZEL
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Salero

BRANDING, COLLATERAL

Restaurateur Franco Gianni teamed up with chef Ashlee Aubin to create Salero - a modern Basque inspired restaurant located in Chicago’s West Loop neighborhood. C.Witzel collaborated with Studio K to help them create a dining experience that reflects their old vs. new approach to Basque cuisine. The identity combines simple typography and ornate graphic elements, which were inspired by Spanish folk art patterns. The neutral color palette reflects the interior and allows the food to be the focal point.

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