C.WITZEL
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Glücklich

BRANDING, PACKAGING, WEB

Glücklich translates as “happy” in German and perfectly captures the spirit of this Wisconsin based schnapps distiller. The label design is based on vintage recipe cards and cataloging systems. Each label is hand signed and stamped with specific bottling information to highlight the small batch aspect of their process. Different varieties are called out with colored, labels that correspond with each variety.

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