C.WITZEL
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Murdock Munchausen

BRANDING, PACKAGING, WEB

Frustrated with the lack of organic dog treats at a reasonable price point, these bakers turned their home kitchen into a full-time dog biscuit factory. To set them apart on an already crowded shelf, the packaging relies on color blocking with playful graphic elements. Each package features a different “smiling” dog head illustration locked-up with the handwritten wordmark. The color palette is based on the primary ingredient for each treat - apples, sweet potatoes and salmon.

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