MABEL’S POULTRY
Mabel’s Poultry is a fried chicken prototype concept committed to using sustainable principles in their products and packaging. The brand’s visual identity system is a modern take on down-home simplicity and charm. A stylized picnic table cloth pattern provides a playful pop throughout the system. And the burnt red color was inspired by the clay soil common in the south.
Client: Mabel’s Poultry