C.WITZEL
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Harley-Davidson

COLLATERAL, PACKAGING

Harley-Davidson’s “Genuine Parts and Accessories” is reimagined as a line of custom products for the classic XL-1200 Roadster. The iconic Harley-Davidson logo is used as a subtle watermark element, providing a neutral background for bold typographic elements. Vintage packaging forms were used to reinforce the heritage of the brand. The color palette is reduced to bold use of black and white, with the exception of the orange ovals used to highlight the product varieties.

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