Harley-Davidson’s “Genuine Parts and Accessories” is reimagined as a line of custom products to promote the relaunch of the XL-1200 Roadster. The classic Harley-Davidson logo is used as a ghosted watermark element, providing a neutral background for bold typographic elements. Vintage packaging forms were used to reinforce the heritage of the brand. The reductive color palette is primarily black and white, with pops of the iconic Harley-Davidson orange used throughout.