C.WITZEL

Cuyahoga

BRANDING, PACKAGING, WEBSITE

The cold winters and humid summers make northeast Ohio an ideal environment for sugar maples. This family has been making organic, small batch maple syrup on their rural Cuyahoga County farm. The brand’s visual identity is rooted in simplicity to reflect the purity of their products. The color palette represents the contrast of hot and cold that exists throughout the syrup making process. The industrial lettering in the wordmark is a nod to Cleveland’s rust belt heritage.

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